Marketing
Operations
Most operational problems aren't process problems. They're information problems.
Work slows when priorities are unclear, ownership becomes fragmented, or critical context is trapped within a few individuals.
As organizations grow, the cost of misalignment compounds. My role is creating the structures, workflows, and planning frameworks that keep teams moving before those problems become visible.
From intake and prioritization to resource planning, reporting, and cross functional alignment, I design systems that create clarity and enable teams to scale.
Selected Work Sample assets shown across all projects
Marvel Contest of Champions – PC Launch
Led creative operations and campaign delivery for the Marvel Contest of Champions PC launch, transforming a decade-old mobile franchise into a cross-platform experience and supporting one of the most significant business initiatives in the game's history. Directed a staggered go-to-market strategy spanning announcement, pre-registration, launch, and post-launch support while coordinating experiential activations, events, paid media, digital marketing, social, video, and creative production across multiple teams and partners.
lululemon MEN'S WEEKLIES
Owned lululemon's Men's weekly launch program for two years, leading the delivery of 80+ product launches across web, email, paid media, retail, and social. After building the operational infrastructure for the broader team, I was promoted to take ownership of the program.
From there, I continued optimizing the framework as multiple weeklies ran simultaneously, each at a different stage of production. The system created the operational stability needed for teams and myself to manage recurring launches alongside large scale campaign production without disrupting delivery timelines. The model proved strong enough that Women's later aligned to the same framework.
Weekly launches paused periodically to support larger product drops, international campaigns, and full website takeovers.
Each drop required a dedicated photoshoot and video production.
AT&T ALL-FI Product Launch
A $6M campaign at Critical Mass, a global digital experience agency, spanning hundreds of assets across Sports, Gaming, Movers, and General Market audience streams. Managed production and delivery across web video, social content, bumper ads, motion display, and paid placements on Meta, TikTok, Snapchat, Hulu, Paramount+, and YouTube. Oversaw timelines, approvals, vendor communication, and asset tracking across static, motion, and digital formats.
Marvel Contest of Champions – Monthly Integrated Campaigns
Built and ran the production framework behind monthly integrated campaigns. Two character releases per month alongside sales, product drops, and tentpole moments, with approximately 160 assets per month dedicated to champion releases alone, spanning email, paid media, web, social across multiple platforms, video, livestream, and Apple and Google store updates.
Champion Drops
Cyber Week Sale
Avg. 400deliverables a
month. 52% increase in creative
output, year over year. Marvel Contest of Champions
lululemon X Wilderness Collaboration
Managed the production and rollout of lululemon’s collaboration with Wilderness Collective across North America. Led campaign execution across retail, web, print, and in-store experiences, overseeing creative delivery, asset production, timelines, and launch readiness across channels.
lululemon Women's Biker Shorts Launch
One of lululemon's largest women's campaigns. Shot in Palm Springs, the Biker Shorts drop spanned web, paid media, social, email, and push notifications from shoot through launch. Led end-to-end creative production across the full digital ecosystem, managing asset delivery across every channel simultaneously.
Marvel Contest of Champions – New York Comic Con
Managed production for Marvel Contest of Champions at New York Comic Con remotely. Oversaw booth production including wall to wall environmental wrapping, branded merchandise, and on-stage trailer delivery, coordinating across print vendors, on-the-ground production teams, and Marvel for creative approvals throughout.
AT&T x Snapchat x 100 Thieves – Speed Showdown
Delivered a 236% lift in CTR, a 5% reduction in bounce rate, and 62% more time spent with the game versus benchmark. Nominated for Webby and Shorty awards. Managed production for AT&T's Speed Showdown in partnership with Snapchat and 100 Thieves, overseeing creative delivery across Snapchat gaming experiences, social assets, and supporting digital placements.
AT&T ALL-FI x Street Fighter
Managed production for AT&T's All-Fi x Street Fighter campaign, working directly with CAPCOM Japan for alignment and approvals throughout production and launch. Oversaw creative delivery, asset tracking, and launch execution across YouTube, Twitch, and social channels.
lululemon #BOOBTRUTH Series
lululemon's first post to reach 1M likes. Led production and rollout for the #Boobtruth series, a bras campaign featuring Laura Hesp, founder of Inclusive Love, built around personal storytelling, community visibility, and women's experiences. Managed creative execution across social and digital from concept through launch.
